For Pharma Executives and Product Managers

Turning data into insight.
Insight into action.

You run field teams and own data on thousands of HCPs. MedSignal connects HCP data, field force execution, approved content, events and compliance in one platform, so product and team managers get the full picture and can act on it in real time.

9,406HCPs in master data
87%Call plan attainment
360Field force members
41%Approved Email open rate
1 viewNational, regional and territory performance
30+Integrated modules, from targeting to AE reporting
100%Your own first-party records, NPI-based
1 clickFrom any metric to the HCPs behind it
The challenge

Pharma commercial teams are running on disconnected tools

CRM, email, events, MLR and safety live in separate systems. Leaders lack one trusted view of reach, frequency and impact, by territory, region and market.

Fragmented HCP data

Duplicate records, unclear opt-in status and no single customer master across channels.

Low visibility into the field

Call activity, call plan attainment and territory performance arrive late and in spreadsheets.

Compliance risk at every touchpoint

Content outside MLR, missed AE intake windows, untracked transfers of value for Open Payments.

The platform

Everything a pharma brand team needs, in one place

Each module works on its own and gets more useful as you add the others.

HCP Master Data

An NPI-based customer master built only from your company's first-party records.

  • Opt-in and consent status per channel
  • Specialty, account and IDN filters
  • Engagement scoring and segmentation

Field Force Execution

Call planning and call reporting for sales reps, KAMs and MSLs.

  • Weekly call calendar per rep
  • Reach, frequency and call plan attainment
  • My Territory workspace

Approved Email and Campaigns

Omnichannel campaigns using MLR-approved templates only.

  • Target segments and audience builder
  • CAN-SPAM-compliant opt-out handling
  • Deliverability and A/B testing

HCP Events and Speaker Programs

Plan congresses, speaker programs, advisory boards and webinars.

  • Congress and symposium planning
  • Registrations and attendance
  • Knowledge hubs with CME content

Insights and Next Best Action

See which HCPs need attention and what to do next.

  • Engagement trends and declining HCPs
  • Recommended next action with confidence score
  • Monthly Field Performance Report

Compliance and Safety

Compliance controls run through every workflow.

  • MLR review: Draft, In Review, Approved, Expired
  • Adverse Event (AE) intake and reporting
  • Transfer-of-value tracking for Open Payments
Built for product and team managers

Every player and every channel, in one picture

Your reps are one player among many. Webinars, congresses, email, knowledge hubs and medical teams all touch the same HCPs. MedSignal brings all of it together so you see the full picture and act on it in real time.

Medical reps

Calls, visits, feedback and follow-ups from every rep in the field.

Webinars

Registrations, attendance and engagement for every session.

Congresses and events

Who you met at congresses, symposia and speaker programs.

Email campaigns

Opens, clicks and opt-ins from Approved Email campaigns.

Knowledge hubs

Content HCPs read, watch and download.

MSLs and medical

Scientific exchange and KOL engagement.

Real-time picture

One live view of every HCP across all channels, by territory, region and market.

Act now

See who needs attention and trigger the next action, assign a rep, send content or invite to an event.

National to territory

One view of the whole organization, down to each territory

Look at performance for the whole country, by region, or for a single market, each with its own regulatory and privacy context and key accounts.

NationalRegionMarketDistrictTerritory
National

Every market on an interactive map, with HCPs, calls, field staff and events for each one.

Region

Compare regions side by side and spot under-served areas instantly.

Market

For each market: key accounts, specialty mix, local privacy rules and therapeutic priorities.

Territory

Each rep's own workspace with their HCPs, call calendar and tasks.

For every team

Value across the organization

Brand and Marketing

Launch campaigns faster with approved content and clear audience insights.

Sales Leadership

Real-time call plan attainment and territory performance at every level.

Medical Affairs

Plan MSL scientific exchange, KOL engagement and advisory boards.

Compliance and PV

MLR status, AE intake and transfer-of-value tracking in one place.

How it works

Up and running in weeks

Connect

Import your CRM and HCP records, then match them to NPI.

Configure

Set up regions, territories, brands, approved content and compliance rules.

Activate

Field force, campaigns and events go live on one platform.

Optimize

Use insights and next best actions to raise reach and impact.